The colour scheme was what i decided on first for this project. I wanted to stand out from the traditional Christmas colours and for the pattern to feel a bit more trendy. So I chose to use a pinky red and a more olive green. The characters reflect the audience that the product is aiming for. Younger, modern, fashionable adults. I added a fair bit of detail with each character; my goal was to have someone stop and find something new everytime the look at the paper. While feeling more modern, I did do a lot of more traditional Christmas motifs, so the design feels familiar and new at the same time.