I wanted the pattern to have a diverse range of women. Different proportions and races, tattoos, shaven and unshaven. I couldn’t really use colour to show diversity, so I decided to focus on features that would be visible in the line art. I also drew them all in different styles of lingerie, as the brand has a wide range of styles. All the women are drawn to be confident and feeling good in just their underwear. I wanted the audience to associate the brand with confidence and self-love without having to read the brands statment.
Lemonade Dolls Packaging
A Women's Day Limited edition illustrated box design for the lingerie brand Lemonade Dolls. The idea behind the design is to show appreciation to the lovely ladies who support the brand and spread a message of self-love.
The Brief
Design a pattern that can be used on the inside of a shipping box. The pattern should focus on women of different body types wearing lingerie. The colour palette should be limited to make it more affordable to mass print. The pattern and characters might be used in other products in the future, so make alternate versions of the pattern and a standalone with just the characters.
The Approach
Work with Me!
Got a project brief? Send me an email, and we can have a chat.
